News Update: Chiligaming and Setanta announce that they will launch a sports betting service 1. Feb 2010

Chiligaming’s sports betting offering is powered by OddsMatrix the fully managed sports book provider part of the EveryMatrix group of companies and is the latest addition to an ever increasing list of operators utilizing the OddsMatrix sports book solution.

“This again reaffirms the desire of media companies keen to leverage their marketing reach and diversify into and harness additional revenue streams for existing marketing activities” said Stian Hornsletten CEO EveryMatrix.

Chiligaming founder Alexandre Dreyfus said he was looking forward to the new venture.

“I am very proud and ambitious about our new partnership with Setanta. We are going to deliver both Setanta's and Chili's spirit to our players. In addition to the online betting, we will jointly promote Chilipoker in Ireland and will become the new premium home for Irish poker players.”

“This new partnership with Chiligaming showcases the potential for a media organisation to target its own audience with its own gaming product,” said Setanta Sports co-founder Michael O’Rourke.

“We believe that we can enhance the entertainment experience of our customers with premium sports and gaming products and we are confident that this will allow us to become a key player the Irish gaming industry. Setantabet.com will share the Setanta Sports commitment to have a passionate, professional and impartial approach to sports. We select business partners who share the same values and goals as ourselves and we are delighted to be teaming up with Chiligaming in this regard.”